Better businesses start with better financials.

FwdStart and CrossVal have partnered to give MENA founders and operators a simpler way to manage bookkeeping, VAT, corporate tax, payroll, and financial reporting — so you can focus on building.

1,000+ UAE businesses trust CrossValDET official SME in a Box partner
Exclusive FwdStart offer

Claim your offer

30% off CrossVal for your first 12 months. Tell us about your business and we'll activate your discount.

Coupon

FWDSTART

Applied

By submitting, a CrossVal team member will reach out within one business day to activate your discount and start onboarding.

Trusted by

Backed by

+ many more

Trusted by 1,000+ businesses across the UAE and KSA.

The work, done.
At scale.

Save hours every week.

Stop categorising transactions, matching receipts and reconciling by hand.

Transactions92% matched
  • Emirates NBD transfer

    Auto-categorised

    −AED 120
  • Adobe Creative Cloud

    Auto-categorised

    −AED 189
  • Client wire · Acme LLC

    Needs match

    +AED 24.5k
  • Etisalat business

    Auto-categorised

    −AED 890

Reconciliation

3 left · close books in minutes

Stay ready for every VAT deadline.

Returns stay prepared in FTA format before the deadline hits.

VAT returns status

Latest submitted

Q1 2026

Filed 18 Apr

AED 18.4k

Next due

Q2 2026

Due 28 Jul

AED 21.2k

Return draft 72% ready

FTA format

Submitted early

14 days until next deadline

Numbers you can trust.

Board packs and investor updates always pull from live books.

Revenue vs Profit

Revenue

AED 147k

↑ 24.8%

Profit

AED 58k

↑ 18.6%
Apr 26May 26Jun 26Jul 26Aug 26Sep 26
RevenueProfitLater months show projected zeros until actuals land.

Board pack

Jul actuals

+24.8% MoM

Automation that runs itself.

Journals, categorisation and recurring workflows post in the background.

Journal entries
  • JE-1042Monthly depreciationAuto
  • JE-1041Payroll accrualAuto
  • JE-1040Revenue recognitionAuto
  • JE-1039Prepaid amortisationAuto
Month-end checklist3 / 4
  • Bank statement uploaded
  • Transactions matched
  • Recurring journals posted
  • Month-end reports

From startup news to startup infrastructure.

FwdStart covers the companies, people and ideas shaping the region. CrossVal helps those businesses stay financially organised as they grow.

An exclusive FwdStart benefit

30% off

CrossVal for your first 12 months

Available exclusively to the FwdStart community. Your discount is automatically applied when you sign up through this page.

Claim your offer →
  • 12 months at 30% off
  • Priority onboarding
  • Full access to CrossVal's finance platform

Why finance teams switch to CrossVal.

Every company had a different setup. The frustrations were surprisingly similar.

Stopped stressful quarter ends.

“VAT season used to mean exports, spreadsheets and last-minute calls with our accountant. With CrossVal, the return is filed in the right FTA format and the team gets on with work.”

Finance Lead · CAFU

Switched from legacy cloud accounting.

FTA ReadyAutomated Workflow

Gross margin up 33%.

“Reporting meant multiple spreadsheets, erroneous data and delays. Today, Yellow has a real-time dashboard with reliable numbers, and gross margin is up 33%.”

Head of Finance · Yellow

Switched from a generic accounting platform.

ReportingProfitability

Our finance caught up with our business.

“The old system worked when we were a small team. As we grew, reporting and corporate tax became harder to manage. CrossVal fit the business we had become.”

Operations Lead · Roots

Switched from a starter accounting tool.

ReportingCorporate Tax

Ready when
you are.

30% off your first 12 months — exclusive for FwdStart readers and community members.