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How to Calculate ARR (Annual Recurring Revenue)

Annual Recurring Revenue (ARR) measures yearly revenue from ongoing sources, aiding financial planning and attracting investors.

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Published on 24 Aug 2023

How to Calculate ARR

In the world of business, understanding and effectively managing revenue is crucial for the success and growth of any company. One key metric that businesses rely on to evaluate their financial health is Annual Recurring Revenue (ARR). ARR provides a clear picture of the revenue generated by a company’s recurring sources over a 12-month period. This comprehensive guide aims to demystify the concept of ARR, explaining why it is important for businesses and how to calculate it accurately.

Why is ARR important for businesses?

ARR plays a vital role in assessing the financial performance and stability of a business.

  • By focusing on the recurring revenue generated over a year, ARR helps companies in predicting future revenue streams and evaluating the success of their business model.
  • It allows businesses to have a more accurate understanding of their financial health and make informed decisions regarding investment, expansion, and strategic planning.
  • Moreover, ARR provides valuable insights into the growth potential and scalability of a business.
  • By calculating ARR, companies can identify trends and patterns in their revenue streams, enabling them to adapt their strategies accordingly.
  • Additionally, ARR is a key metric that investors and stakeholders consider when evaluating the value and potential of a company, making it an essential aspect of attracting investment and building trust.

What to include in your ARR calculations

When calculating ARR, there are certain figures that need to be included to ensure accuracy and completeness.

  • First and foremost, include all the revenue generated from recurring sources over a 12-month period. This includes subscription fees, annual contracts, or any other sources of recurring revenue. Exclude any one-time sales or revenue that is not expected to recur.
  • Additionally, it is important to account for any discounts or price adjustments that may affect the recurring revenue. If certain customers are receiving discounted rates or if there have been any changes in pricing over the year.
  • Lastly, it is crucial to exclude any revenue that is not generated by the company’s core business operations. For example, if a company earns revenue from investments or other non-operational activities, it should be excluded from the ARR calculations. By including all the necessary figures and excluding irrelevant revenue sources, businesses can obtain an accurate representation of their Annual Recurring Revenue.

The formula for calculating ARR

Calculating ARR involves a simple formula that takes into account the recurring revenue generated over a 12-month period. The formula is as follows:

ARR = Total recurring revenue for the year

To calculate ARR, sum up the revenue generated from all recurring sources, ensuring that any one-time or non-recurring revenue is excluded. The resulting figure represents the Annual Recurring Revenue for the business.

It is important to note that ARR is typically expressed in annual terms, even if the company’s contracts or subscriptions are billed on a monthly or quarterly basis. The ARR metric provides a standardized way to evaluate and compare the revenue generated by different businesses, regardless of their billing cycle.


ARR is a fundamental metric that provides businesses with valuable insights into their financial health, growth potential, and scalability. By accurately calculating ARR, companies can make informed decisions, attract investors, and plan for the future. Understanding the components of ARR, including the figures to include and exclude, is essential for precise calculations. By using the simple formula provided, businesses can calculate their ARR and gain a comprehensive understanding of their recurring revenue. Embracing ARR as a key metric will enable businesses to thrive in today’s competitive landscape.

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